About Us

We help companies transform how they operate through AI.

Our AI transformation services span strategy workshops, deep department discovery, AI strategy and roadmaps, and end-to-end implementation. We combine the Anthropic AI ecosystem with our proprietary platforms—including omnichannel conversational AI, Voice AI, and automated Voice Agent QA—to turn AI opportunities into production-ready solutions.

Headquartered in the UAE, we operate across the UAE, Saudi Arabia, the UK, and the US through our teams and partners. Our 50+ Forward Deployed Engineers work directly from customers’ offices worldwide, bringing SPsoft’s AI-native culture, expertise, and execution capabilities inside their organizations to accelerate AI transformation.

YOUR SUCCESS. OUR GOALS

Clients choose SPsoft as one accountable AI partner. Our senior consultants and engineers find where AI pays off, prove it with POCs and take it to production inside your teams.

Trust and Drive

Standalone senior experts are worthless. Doubt it? I've built SPsoft with the best talent in the industry. Yet, I knew I would have to manage them differently. What a bunch of seniors without the right attitude, drive, and management are worth? Nothing. Folks on my team are eager to deliver and not earn. It is all about relationships.

With over 20 years of experience, I know that only rightly guided people can translate efforts into results. Therefore, I manage my team in a way that makes them strive for a greater cause, feeling the passion towards fueling our partners' projects with success. There is no other way, as this is our joint hunt for success. So let's combine forces to multiply and not add what's best in us.

1+1=3

Mike Lazor CEO and Founder

MIKE LAZOR, CEO AND FOUNDER

With 20+ years of experience in strategizing and building software solutions for Fortune 500 companies, Mike decided to create a company of his own; the one that would stand out of the crowd of IT vendors with its neoteric vision of customer care.

The growth hacking and digital transformation expert, capable of scaling engineering teams, gauged to foster customers’ rapid business growth. Mike’s ultimate mission is rescuing startups from mediocre vendors and leading them to success.