Audience Relationship Management Platform For Music Tech Startup

SPsoft provides SaaS engineering services for an audience engagement platform.

Client

The customer is a U.S.-based Audience Relationship Management (ARM) solving direct-to-fan communication for creator. Rimark’s solution empowers creators to engage with fans on social platforms and channels they already use via social ads, scheduled posts, email and SMS campaigns, all from a single unified communication hub. At its core, Rimark’s platform helps artists save time, leverage data to optimize marketing spend, and grow revenue through deeper audience engagement.

  • Location: U.S.
  • Industry: The music industry
  • Team size: 5 people
  • Services: Business analysis, Cloud architecture design and DevOps services, Back-end and Frontend development, Data analytics and visualization, API integrations, Quality Assurance
  • Technologies: Ruby on Rails, RSpec, Sidekiq, PostgreSQL, Redis, Javascript ES2018, ReactJS, NextJS, Node, GraphQL, JSS, Facebook API
  • Project duration: 2019-2020

Delivered value

SPsoft created an Audience Relationship Management platform allowing artists to engage with their fans utilizing multiple platforms through a single dashboard. The 4-month-long project involved a major product concept overhaul, which helped attract subscribers and gain industry-wide recognition.

Challenge

The feedback gathered after the MVP release highlighted the need to expand the product concept. This required transforming an existing product into an ARM platform with the following capabilities:

  • improved data analytics processing;
  • audience relationship management features;
  • marketing tools for launching and managing ad campaigns across multiple platforms;
  • RESTful API integrations with social media platforms;
  • solutions for team management with granular role permissions.

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The process

The customer initially contracted SPsoft to provide an MVP development of a free audience engagement data analytics tool. SPsoft delivered a “ready to go” product in just under 3 months. After releasing the platform along with gathering first-hand user feedback, the customer decided to extend the product to a full-scale Audience Relationship Management system.

Onboarding the project took minimal time since the SPsoft team who initially worked on the MVP development was also involved in product expansion. This allowed performing product architecture redesign and code refactoring within a very tight time frame. In 4 months the team put into effect all the requested features.

The existing product provided a dashboard with data analytics tools. The system concept changed to an Audience Relationship Management platform, so SPsoft added marketing tools to an existing analytics dashboard. We also implemented API integrations with Facebook Marketing engine, Instagram, seamless SMS/email notifications at scale, and various other marketing tools. Since the platform had to provide several collaboration models, SPsoft delivered capabilities for team management with granular role permissions. The product became a subscription-based platform, and in turn, the team integrated several billing gateways and implemented account management.

As the product is a first-party data platform that has to comply with GDPR and CCPA privacy laws, SPsoft carried out security measures for processing customer data and financial interactions. The platform is actively growing and SPsoft provides ongoing product expansion and support.

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