The customer initially contracted SPsoft to provide an MVP development of a free audience engagement data analytics tool. SPsoft delivered a “ready to go” product in just under 3 months. After releasing the platform along with gathering first-hand user feedback, the customer decided to extend the product to a full-scale Audience Relationship Management system.
Onboarding the project took minimal time since the SPsoft team who initially worked on the MVP development was also involved in product expansion. This allowed performing product architecture redesign and code refactoring within a very tight time frame. In 4 months the team put into effect all the requested features.
The existing product provided a dashboard with data analytics tools. The system concept changed to an Audience Relationship Management platform, so SPsoft added marketing tools to an existing analytics dashboard. We also implemented API integrations with Facebook Marketing engine, Instagram, seamless SMS/email notifications at scale, and various other marketing tools. Since the platform had to provide several collaboration models, SPsoft delivered capabilities for team management with granular role permissions. The product became a subscription-based platform, and in turn, the team integrated several billing gateways and implemented account management.
As the product is a first-party data platform that has to comply with GDPR and CCPA privacy laws, SPsoft carried out security measures for processing customer data and financial interactions. The platform is actively growing and SPsoft provides ongoing product expansion and support.