One-of-a-Kind Multitenant B2B2C Platform for Salon-Quality Beauty Supplies Distributor

We have delivered a unique multitenant B2B2C platform for the world's largest distributor of salon-quality beauty supplies. Devised to harness the profit-share model's full potential and provide a win-win-win solution for all the stakeholders involved, including the distributor, salons, and our end-consumers.


One of the fastest-growing US-based B2B2C sales automation platform providers for retail businesses. The company aims at ensuring a neoteric sales management and processing experience for its retail industry clients.


United States



Team size:

6 people

Project duration:



Front-end Development, Back-end Development, QA, PM, UI/UX Designer, DevOps

Tech stack:

  • Ruby on Rails
  • React
  • AWS
  • Stripe
  • Sentry
  • New Relic
  • TaxJar
  • Google Analytics
  • GitLab


The ultimate mission was to build a simple-to-use, yet bilateral (user’s frontend & admin’s backend), scalable and personalized multitenant marketplace for retailers. Any retailer willing to join the marketplace must have been able to do so within a matter of days and get a custom-built website with all data integrated with the marketplace data. Ensuring the smoothness of financial transactions and fair income distribution within the system was another challenge imposed by the copious stakeholders involved into the trading process.

The platform has had to track the customer leads and then redistribute the client’s payment between the parties stipulated in advance, as per the platform’s referral system. Furthermore, the system was meant to aid retailers count their taxes, so the marketplace members would be able to focus on their core business instead of dealing with constant calculations.

Value Delivered

The SPsoft team has taken a comprehensive approach to the platform’s design, development, and rollout into production. A simple-to-use UI/UX combined with a tech stack tailored to ensure the product’s fastest time to market, innovative QA approach, and refined cloud infrastructure, have irreversibly altered our client’s business model for the better.

SPsoft stood by our partner every step of the negotiations with the 3rd-party service providers, as we ensured a comprehensive scope of integrations embedded into the platform, as well as developing the platform’s technology and cloud architecture.

The Stripe payment system integrated with the platform’s data and algorithms now ensure a fair and automated distribution of income between the parties, including the distributor, retail salons, and our client – the platform owner. The TaxJar integration smoothes the tax calculation process, rendering the business conduction experience easier and more pleasant, thus luring more retailers to join the platform.

The output we brought ensured that the project’s pilot phase has been crowned with unprecedented success. Now, it is possible to provide new distributors with personalized platforms within 1-2 days. Hence, our client plans to onboard other salon chains, as well as embark upon further extension of the platform itself.

The process

Our partner has decided to invest in a platform that lets distributors sell directly to their consumers via a network featuring more than 1.8 million business clients, owning an extensive retail clientele base. SPsoft has been approached by the client in the middle of December and it took us less than two weeks to summon the team and start performing. We took the responsibility to implement, roll out, and provide ongoing support of the platform during its launch for its pilot client.

We have accomplished the project by the end of February 2021, as we spent the ongoing month providing additional features that were meant to extend the platform’s functionality. As of the end of March 2021, the pilot store is fully operational, as we’re working on the platform’s extension.

Success stories

AR-Based Personalized Virtual Skincare Counsellor For The Biggest Skincare and Makeup Brand In Asia

We developed a platform for a Smart Mirror-based kiosk solution with personalized skincare counseling and facial recognition capabilities integrated with a handheld scanner.

View Case

Building an ERP System For The Wholesale Clothing Manufacturer

End-to-end design and delivery of an ERP system for one of the leading Los Angeles based wholesale clothing manufacturers.

View Case

Traveling Safety and Convenience Ensurance Platform for a US-Based Automation, Analytics, AI, and Cloud Data Management Powerhouse

A unique traveling platform that notifies passengers on the traveling restrictions and conditions per country and then verifies the traveler's compliance with them.

View Case
View All Case Studies